Thriving business community key to White Rock's survival
A peaceful early summer morning in White Rock. Frank Bucholtz photo An in-depth article published last week in the Peace Arch News on the challenges of operating a restaurant business on Marine Drive in White Rock provokes thoughts on not just the business climate, but the future potential of the “city by the sea.” Online comments about the article, including a number from restaurant owners, also provide some excellent food for thought. What is White Rock’s greatest asset? Its proximity to the ocean and longtime role as a regional destination for visitors in the warm weather months. How can this asset be used more effectively to keep businesses thriving? It starts with marketing and promotion, but as several restaurant owners point out, the parking issue must be addressed in a more decisive manner. All the marketing in the world won’t help if people who come, particularly for the first time, cannot find a place to leave their vehicle. Why should there be so much attentio...